Refresh Renovations – Transforming the renovation industryback to list
Refresh Renovations was recognised at the TVNZ New Zealand Marketing Awards.
Receiving the Transformational Award distinguished Refresh as the best example where marketing identified and led to the transformation of a category, brand or entire business.
Now in their 24th year, the TVNZ NZ Marketing Awards programme is unique in its focus on the essential business disciplines, and business benefit, of great marketing. The judges look for brand and marketing initiatives and/or projects that are clear examples of marketing leadership and success.
Now with 35 franchisees in New Zealand, Refresh has achieved the goal of being the leading national renovation group builder and continues to grow from strength to strength. Receiving this award is a fantastic acknowledgement of our work in the industry.
The competition judges put it this way: 'While the expression ‘thinking outside the box’ is a bit of a cliché, Refresh proved it can pay off. By identifying a gap in the renovation market, Refresh effectively created a new national brand with great potential for overseas expansion.'